Chordiant focuses on large customers — those with lots of decisions in markets such as retail banking, consumer lending, card services, insurance and communications. Their mantra is Customer Experience Management and they aim to deliver an improvement in the quality of customer interaction. Primarily they are focused on what I have called growth decisions — cross-sell, up-sell, retention etc — but they have a growing business in risk-centric decisions and risk management. The company describes itself as having been process-centric in the past and having become decision-centric. The decisioning capabilities of their product, which were the focus of our discussions, have a number of interesting characteristics: All development and management is usable by business users Because of the critical role of the business in defining how decisions must be made, it is well established that decision automation must fully engage non-technical users.
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What is Predictive Analytics Director? What is Strategy Director? The Strategy Director SD designs sophisticated multi-issue interaction strategies. Features of SD are listed below Business oriented Holistic view of customer interactions Seamlessly combines predictions, rules and strategies Q5. What is Data Preparation Director?
What is Deployment Manager? Deployment Manager DMa is a gate keeping tool to manage, monitor and safeguard the production decision making environment Features of SD are listed below IT oriented Includes versioning of all repository items Tools for real-time decision and projects Q7. What is Database Decisioning Service?
It offers ability to generate decisions based on custoemr data in database and flat files. What is Campaign Management Decision Service? It is an extension of the batch decisioning conducted using DDS. What is Real-Time Decisioning Service? What is Recommendation Advisor? Can be used as a standalone desktop or integrated with other desktops. Build on top of RTDS. What is Interaction Service? Interaction Service IS provide a persistence layer that enables real-time reporting of decision history and interaction data.
What is Adaptive Decisioning Service? Adaptive Decisioning Service ADS establishes customer preferences without a pre-collected set of historic data. What is Decision Monitor? The Decision Monitor DMo automatically logs and stores decision in a monitoring database It includes the data on which the decisions depends as well as subsequent customer behaviors.
Features of DMo are listed below Business oriented Out of the box reports. Posted by Manohar Negi.
CHORDIANT DECISION MANAGEMENT PDF
Or how likely are they simply to remain dormant and therefore contribute nothing in return for the investment made in them? You may need to sign in or be a Gartner client to access the documents referenced in this First Take. The Decision Monitor DMo automatically logs and stores decision in a monitoring database It includes the data on which the decisions depends as well as subsequent customer behaviors. Features of DPD are listed below.
Decisioning in real time? Done.
About Chordiant Marketing Automation Software
First Look – Chordiant Decision Management