Electronic Mail email : Professional Table of contents 1. Welcome to Electronic Commerce. Electronic Commerce Framework. Electronic Commerce and Media Convergence. The Anatomy of E-Commerce Applications. Electronic Commerce Consumer Applications.
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Managers must manage in the fog of this technology revolution. When the history of e-business is written--perhaps sooner than we think--this book will go down as a management landmark that helped clear the fog of mumbo jumbo and provided a beacon through which managers could chart their course. Successful companies have implemented focused e-business strategies to build cutting-edge enterprises that serve and retain customers, manage suppliers, and integrate selling chains better than ever before. Others, unfortunately, are lured into ill-fated ventures by the ever-changing roster of buzzwords, fads and analogies. A timely follow-up to the best-seller on this crucial topic, e-Business 2.
Frontiers of Electronic Commerce